Performance media · United States
Headway where you
can’t sail straight.
Kedge is a media buying agency for operators in regulated, high-compliance verticals. When the obvious channels are closed, we move you forward anyway — with account resilience, compliance fluency, and spend that pays back.
Kedge (v.) — to warp a ship forward by dropping an anchor ahead and hauling on the line. The way you make headway when you cannot sail into the wind.
The full acquisition engine.
One team across every channel that will still take the traffic — stitched into a single, attributed engine.
Paid Social
Meta and TikTok acquisition run through authorized, verified accounts — structured to survive policy review, not trip it.
Search & PPC
Intent capture on Google and Bing with certification-aware account structure and airtight geo-targeting.
Native & Programmatic
Taboola, Outbrain, and DSP scale for discovery and retargeting where the walled gardens won't go.
Affiliate & KOL
Vetted affiliate and creator networks, brand-protected and measured on quality, not raw registrations.
Creative Velocity
A clipping desk that refreshes creative faster than accounts get flagged — throughput is the moat.
CRM & Retention
Lifecycle, push, and email that turn a first purchase into a payback curve, not a one-off install.
A four-step passage, run on evidence.
Chart
We map your legal footprint state-by-state, audit account health, and set the compliance guardrails before a dollar moves.
Rig
We stand up resilient, verified ad-account infrastructure and whitelisting so campaigns hold through platform churn.
Kedge
We launch and scale across channels — hauling spend forward where you can't advertise the straightforward way.
Sound
We measure to first purchase and payback, take soundings weekly, and cut or scale on evidence.
Built for a regulated category
Composure is the product.
This is a category under real regulatory pressure. We treat that as an operating discipline, not a footnote — so your growth doesn’t become your exposure.
Legal-state geo
Campaigns geo-fenced to where you lawfully operate, reviewed as the map changes.
Account resilience
Verified, authorized accounts and whitelisting built to hold through policy churn.
Vendor-liability aware
We track supply-chain rules that now reach marketing partners, and stay on the right side of them.
Evidence, anonymized
We optimize to first-purchase and payback; client results stay confidential and aggregated.
We optimize to the metrics that pay the bills.
First purchase
Not vanity installs. We tune to the first Gold Coin purchase — your true acquisition event.
Payback window
How fast spend returns. Cohort economics, never blended period averages.
Account longevity
Days-live per account and creative. The quiet number that decides whether you can scale at all.
Tell us where you’re trying
to make headway.
A short, direct conversation about your current channels, account health, and where growth is stalling. No decks required.